How we support you as a Franchise

As one of the world's most recognised ice cream brands, we offer unmatched franchisee support and training to align with this. We invest in our franchisees and provide support that is second to none, providing support from the very beginning of the journey and throughout. Our support plan helps our franchisees to build and sustain long-term success.

Operations

  • Initial and ongoing support
  • Regular Shops visits
  • Mystery Shopper Audit
  • Business Review and action Plans

Development

  • Site selection approval
  • Development Support assistance
  • Shop Construction guidelines
  • Design manual
  • Guidance of approved local architect
  • Keep equipment and material central sourcing

Training

STAFF TRAINING ON SITE
  • Shop Managers skills
  • Support materials including manuals, videos, and guides.
TALENT DEVELOPMENT
  • HD Essentials induction training
  • Branded Customer Experience Service standards
  • Leadership Management Training
STAFF TRAINING SKILLS
  • One employee certified as a trainer in each shop to implement the induction program
Marketing

Marketing

OFFER
  • Core and seasonal menu, and innovations to follow consumers trend and bring excitement
CONSUMER INSIGHTS
  • Continuous support to better answer to consumer expectations
COMMUNICATION
  • Point of sales material development, Global Brand campaign adaptations, Social Media strategy and content
  • Digital visibility and consumer review management