Ideal Franchisee Candidate

Becoming a Häagen-Dazs Franchisee is a huge but extremely rewarding commitment. Our ideal franchise candidate will have a clear entrepreneurial spirit, with past operational and managerial experience in retail or food businesses. Experience in the real estate industry is highly sought but not essential. If you share our passion and want to offer exceptional and high-quality products whilst pursuing entrepreneurial success, this is a fantastic time to take advantage of our dessert business franchise opportunity.

Franchisee Profile Requirement:

  • Passionate about the Brand
  • Operational and managerial experience in retail and/or restaurant business
  • Real Estate experience in order to identify locations according to our site selection criteria
  • Organizational, operational and financial capabilities to develop and operate with excellence a Häagen-Dazs shops network
  • Intentions and capabilities to develop a territory with multiple Shops

Häagen-Dazs Franchise Model

DEVELOPMENT AGREEMENT to fully develop a territory
FRANCHISE FEES € 25.000, first Shop opening (+€ 10.000 for new markets) € 12.500, all future openings
INITIAL INVESTMENT starting at € 120.000 (not including key money)
GLOBAL MARKETING FEE Franchise agreement requires franchisees to reinvest a minimum % of sales in local marketing activities
CONTRACT TYPE 5-year franchise agreement with an option to renew for an additional 5-year term (€ 12.500 renewal fee applies)